As lecturer at the private business school BSP Businessschool Berlin for business and sports psychology as well as in my role at the University of Furtwangen in Human Resource Management I take a scientific approach to diverse topics, such as for instance the topic “Recommendation as an Instrument for Client Acquisition” in sales.
The careful analysis of this topic has led me to believe that the method “Recommendation as an Instrument for Client Acquisition” has been taught and implemented in an inappropriate way for years. Sales personnel address the wrong clients. They choose the wrong point in time and the wrong wording to address the client. Next to this, the wrong target groups are incited. Let us talk about this.
I gladly provide the competence of our institute for project consultancy